Turkish companies will prioritize digital transformation, risk management, profitability and M&A in 2025, according to a survey of executives in Türkiye.
The survey was conducted with 252 senior decision-makers, including CEOs, general managers, CFOs and directors.
Some 85 percent of participants said that digital transformation and innovation will be their main focus in 2025 in order to increase efficiency and improve consumer experience by investing heavily in technology.
Artificial intelligence, cyber security and data analytics also stand out as other key issues for company executives this year.
Profitability appears to be another major item for Turkish companies. Participants said they have set targets for cost control, revenue growth strategies and operational efficiency.
Improving earnings before interest, taxes, depreciation and amortization is one of the main factors they will focus on to increase profitability, the survey showed.
